Agency: Grey

Client: Norton Security

Delivered: Product development, packaging, PR campaign

We wanted to prove that digital security can protect people both online and in the real world. So we researched real/cyber crime stats and found digital pickpocketing was one of the fastest growing crimes in America.

All thieves need is a few items from Amazon to create a mobile RFID scanner that can collect chipped credit card information from up to 30 feet away.

It’s almost an unstoppable crime and the exact kinda thing we felt Norton Security should take a stand against. So we fabricated the world’s first pair of hackproof jeans to stop digital pickpocketing. Featured across news channels and picked up as Top 10 items in WIRED magazines holiday pop up store and website. Awards followed.