Client : Norton Security
Project : 360 Branded Content Documentary Series - The Most Dangerous Town On The Internet
OPPORTUNITY // Elevate brand recognition as a global leader in cyber security.
INSIGHT // Perceived as a legacy brand, market share had slipped to newer next-gen services.
Role: ACD // Strategy, Concept, Creative and Production
SOLUTION // Lead conversation by creating a thought leadership platform with brave relevant branded content.
TRAILER
FULL LENGTH
DESIGN STRATEGY
As the content series deep dives into methods and motivations of hackers, scammers and security specialists. I imbued our characters with Nortons new brand look and feel into a full 360 campaign.
OOH / POSTERS / PREMIER KIT
STREAMING
#1 ITUNES // HULU MOST WATCH DOCUMENTARY // +
SOCIAL
ANTICIPATION // LAUNCH // .COM DRIVERS
DESIGN // IA // UX // UI
DESIGN GUIDELINES
