Client : Meta
Project: Website refresh / rebrand
OPPORTUNITY // Facebook invested significantly in their AI development efforts. I co-creative directed rebrand strategy for the AI program overhall.
INSIGHT // Facebook’s Artificial Intelligence programs were hidden under a larger R&D information architecture .
SOLUTION // Surface Facebook’s AI programs for developers and reach out into the larger Facebook community.
Role: Creative Lead // Imbedded with Facebook’s Ai team - Strategy, UX / UI Design, Creative and Production
Brand Design
The Facebook AI brand needs to reflect that we are innovators focused on being responsible and transparent. This first approach was to build trust and technology that’s beneficial to humanity through open source collaboration with all communities.
Fabiform Design
Artificial intelligence can be complex and yet it feels simple and organic. Fabiform allows to frame the complex diversity of Ai work and tools in simple unique designs.
Facebook AI .com
Facebook’s Artificial Intelligence programs, research and tools were tucked away under a larger R&D information architecture. The task was to surface and present Facebook’s AI programs with a community-centric design that appeals to established computer scientists and the broader Facebook community.
Updated Sitemap
Previous Ai & Research Sitemaps
Color & Texture
Purple is it’s a color of creativity and inclusiveness. Vibrant and humble, purple is unique in our competitive space and distinguishes us from the Facebook App. We used color and texture to distinguish the diversity of subject matter in AI research, we inc.
